In 2017 fall, Snap undertook a mad dash to redesign Snapchat in just 6 weeks.

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The redesign was intended to return the company to fast growth and encourage more candid sharing among groups of close friends while moving professionally produced content into a separate part of the app. 

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But the public weren’t thrilled with the update; it sparked outcry from users and ultimately led to the company’s first-ever decline in daily active users. 

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Cheetah was the internal code name for Snapchat’s redesign, derived from the speed with which the Snap team developed the project, which, looking back, Snap's CEO Evan Spiegel called “rushed.”

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I was tasked to design the Cheetah sweater that was given to 3000+ Snap employees across the world as a small token of appreciation for the way everyone came together through Snap's most challenging and transformational year. 

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