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2020
CLIENT: QUIBI
ROLE: CONTENT VISUAL LEAD

On January 2020, I left Snap to join Quibi, a mobile-first subscription video service in the US and Canada founded by Jeffrey Katzenberg, that was soon to launch in April after months of hype. And in less than seven months after the launch in late October, Quibi announced to the world it was shutting down. 

 

It may be obvious to the world that the vision that we were chasing didn't work out, but I wouldn’t trade this experience for the world. We're proud of the premium content that we delivered in both vertical and horizontal through a beautifully designed app. We succeeded in what we set out to do and learned so much along the way. It was an incredible journey and I'm so grateful for the invaluable experience that the last 11 months has been.

As the Content Visual Lead, my role at Quibi was to guide overall creative and visual direction of in-show visuals that lean into the strengths of our unique format by sharing learnings about effective visual language, creative needs, expectations, challenges and opportunities specific to a Quibi’s content.

 

The spectrum of my contributions include:
 

  • Be a visual tastemaker when it comes to the overall aesthetic of Quibi’s shows

  • Art direct and develop physical set designs with Quibi’s creative partners

  • Develop in-show specific GFX kits with Quibi’s content executives and external partners

  • Help guide the overall aesthetic choices in development through physical production

  • Develop, build and implement systems of communication with internal and external partners to facilitate efficient and timely design workflows around overall aesthetics of our content. This includes set design, lighting and filming, frame compositions, color palettes and wardrobe

  • Establish visual expressions and characteristics that create overall consistencies to Quibi content

  • Creates and maintains ongoing best practices unique to designing effective mobile-first content

  • Engage Quibi filmmakers and storytellers in dynamic dialogues to distill and document learnings around creating dual asset content.

  • Serve as liaison between Quibi Content Innovation and internal stakeholders (Creative, Production, Post-Production Marketing, Product, etc.) to ensure smooth collaboration from all parties regarding in-show GFX and aesthetic choices.