CLIENT: MICHELIN

ROLE: DESIGNER & ART DIRECTOR
PRODUCTION COMPANY: PSYOP

DIRECTOR: ANH VU

For years Psyop has been crafting rich and engaging stories for Michelin, the world’s leading tire manufacturer. “Keys” is a touching story of a worried father and his teenage daughter who receives her first car. The story illustrates Michelin as a trusted reliable brand for safety performance.

I was in charge of the character design and the overall art direction for the campaign.