CLIENT: POTTERMORE

ROLE: DESIGNER 
PRODUCTION COMPANY: ELASTIC

DIRECTOR: ANDY HALL

In 2016, Elastic approached me with a script of The Fantastic Beasts and Where to Find Them, the hitherto unknown magical history of The United States of America, as told by J. K. Rowling, author of The Harry Potter franchise.

The spot’s practical function was two-fold:

  1. Promote the new US-based stories penned by Rowling and available on Pottermore, the official online companion to the Harry Potter books and films.

  2. Tease a Universal Studios park attraction linked to the forthcoming Potter film, “Fantastic Beasts and Where to Find Them”

We imagined this moody, dark, bleeding world shot through with abundant particle and fluid effects to convey a magical drama in true Harry Potter style.