CLIENT: CITI x AMERICAN AIRLINES
PROJECT NAME: ADVENTURE BEGINS
ROLE: LEAD DESIGNER
PRODUCTION COMPANY: PSYOP
DIRECTOR: MARIE HYON & MARCO SPIER
Citibank & American Airlines were eager to challenge what 'in-flight marketing' meant, with a conceptually and visually compelling ad for the Citi AAdvantage credit card. We imagined what it would look like if an adventure started to unfold in front of your eyes the moment you start earning points with your Citi x AA card.
This spot received a Gold Midas Award in 2015.