CLIENT: ESTÉE LAUDER

PROJECT NAME: LA MER: PART II

ROLE: LEAD DESIGNER

PRODUCTION COMPANY: PSYOP

DIRECTOR: MARIE HYON

La Mer is not just a product or a brand. It is one very personal story about Dr. Max Huber, an aerospace physicist who set out to create his own destiny after suffering burns in a lab accident. It is a story that resonates across many loyal consumers and is the foundation of the product’s iconic status.

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In the spirit of Dr. Max Huber's fascination of exploring the unknown, we wanted to create a film that would challenge the imagination by focusing on the fantastical elements that push the bounds of reality.

 

Inspired by light and its transforming effect, we designed every shot of animation to capture the elemental change of light across landscapes; from the spectacular colorful displays of the sunrise, to the northern lights, to its illumination on the surfaces of water, ice and beyond.