CLIENT: TIFFANY & CO.

PROJECT NAME: HOLIDAY

ROLE: ART DIRECTOR & DESIGNER

PRODUCTION COMPANY: PSYOP

DIRECTOR: MARIE HYON

I truly believe that effective storytelling can enable brands to engage their audience on a much deeper level. Good storytelling endures time and withstands ever changing trends. ​It involves a deep understanding of human emotions and motivations to fulfill a profound human need to grasp the patterns of living for a very personal, moving experience.

 

I have always loved stories; hence, my favorite part of work is character design. Nothing is more moving than to watch characters that people can genuinely connect to and empathize with. Below are some key selections among the numerous characters I’ve designed.