2014 - 2015
CLIENT: TIFFANY & CO
ROLE: ART DIRECTOR & DESIGNER
PRODUCTION COMPANY: PSYOP
DIRECTOR: MARIE HYON
During my time at Psyop, I've spearheaded the design and art direction for Tiffany & Co.’s 2014 and 2015 Christmas campaigns, both entitled “Holiday.” I created the look and feel of each campaign and led a team of CG artists to deliver fully animated CG spots along with an interactive website.
CLIENT: TIFFANY & CO.
PROJECT NAME: HOLIDAY
ROLE: ART DIRECTOR & DESIGNER
PRODUCTION COMPANY: PSYOP
DIRECTOR: MARIE HYON
I truly believe that effective storytelling can enable brands to engage their audience on a much deeper level. Good storytelling endures time and withstands ever changing trends. ​It involves a deep understanding of human emotions and motivations to fulfill a profound human need to grasp the patterns of living for a very personal, moving experience.
I have always loved stories; hence, my favorite part of work is character design. Nothing is more moving than to watch characters that people can genuinely connect to and empathize with. Below are some key selections among the numerous characters I’ve designed.
